30 October 2019
© Philippe Lissac

The Smart Campaign is a global initiative to incorporate strong client protection principles into the financial inclusion industry. The Smart Campaign’s Client Protection Certification programme publicly recognizes those institutions providing financial services to low-income households whose standards of care uphold the Smart Campaign’s seven Client Protection Principles. These principles cover such important areas such as pricing, transparency, fair and respectful treatment and prevention of over-indebtedness.

The certification programme contains a rigorous set of standards against which institutions are evaluated by independent, third-party raters that are licensed by the Smart Campaign. The raters are established, specialized rating agencies with extensive experience, having analyzed hundreds of institutions to date.

In 2019, in addition to the action of Chamroeun, partner of the Grameen Crédit Agricole Foundation since 2010, this initiative also publicly recognised the action of two other microfinance institutions, partners of the Foundation, as Client Protection Certified for meeting strong standards of client care: Musoni (Kenya) and Salym Finance (Kyrgyzstan).

These institutions join almost 120 others in over 40 countries that have been certified since the programme was launched in January 2013.

For further information about Grameen Credit Agricole Foundation partners, please click here.